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  • About
  • Services
    • Content Projects
    • Content Roadmap
    • Content Editing
  • Case Studies
  • Insights
  • Contact

Author: Eliza Lanson

Eliza Lanson is a Content & Communications Consultant and founder of Articulate This. With more than 20 years' experience across strategy, writing, editing and design, she helps organisations create clear, cohesive content that reflects the quality of their business. Her clients span professional services, health, education and technical sectors.
10/08/202610/08/2026

Words and design are two languages. Great communicators speak both

Good communication isn’t created by words or design alone. It happens when both work together to tell the same story. Here’s why the best communicators understand enough about both disciplines to make better decisions and create stronger outcomes.

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31/07/202631/07/2026

Does your content need editing, proofreading or something else?

Most people don’t know if they need a proofread, edit or rewrite. They just know something doesn’t feel right. Often, the real problem has very little to do with spelling, grammar or punctuation and everything to do with whether the content is fit for purpose.

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30/07/202631/07/2026

Why your website doesn’t reflect how good your business actually is

Many service business websites do a reasonable job of explaining what the business does. But they often fail at something more important: helping prospective clients understand why this business is the right choice. That is the perception gap.

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28/04/202604/06/2026

Product content for equipment supplier website

Reworked inconsistent product copy into a clear, cohesive set that better highlighted clinical relevance and made key information easier to navigate.

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12/06/202504/06/2026

Newsletter redevelopment for commercial law firm

Relaunched the firm’s newsletter to improve clarity, readability and consistency, making it more effective for engaging clients.

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06/11/202404/06/2026

Event branding and design for community art show

Created a cohesive suite of print, digital and signage assets, bringing the event’s ‘Festival of Fun’ theme to life across every touchpoint.

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29/05/202404/06/2026

Website for community energy company

Clarified messaging and restructured content, making the site easier to understand and more accessible to a broader audience.

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07/05/202304/06/2026

Website content for financial services company

Developed website content to support a new brand and service offering, creating clearer messaging and a stronger foundation for future growth.

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05/08/202204/06/2026

School enrolment brochure

St Peter’s Girls’ School had recently launched a new tagline, Challenge Your Thinking, so needed a creative approach for their new prospectus.

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Articulate This content & communications
Get in touch

Eliza Lanson
Articulate This
0423 987 064
hello@articulatethis.com.au

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Acknowledgement

In the spirit of reconciliation, Articulate This acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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