About the project

LawBase is a modern commercial law firm that helps business owners navigate legal matters with clarity and confidence. While their legal advice is always sharp, their email marketing hadn’t kept up. The monthly newsletter had potential – but needed a clearer structure, stronger content and a more strategic approach to keep busy readers engaged.

Before

Project goals

• Revamp the design and content format of the existing newsletter
• Deliver legal insights in a way that’s scannable, useful and easy to digest
• Improve engagement by shifting focus from clicks to value
• Build internal capability by automating list management and reclaiming ownership of email data

The result

Working closely with the LawBase team, I reshaped their newsletter into a sharper, more practical resource for their audience. The new format includes:

• A quick intro to set the tone
• Enticing links to blog articles
• Quick Counsel – bite-sized advice every business owner should know
• Toolkit – practical checklists, downloads or links for business legals
• A warm sign-off to wrap things up

Each edition is designed to be readable in under five minutes, and delivers legal value without requiring a click.

On the back end, we’ve also moved the list onto a more user-friendly platform, automated the signup flow, and ensured LawBase maintains full control over their email database.

In a snapshot

• Open rate increased from 31% to an average of 42.5%
• Click-through rate lifted from under 1% to as high as 2.5%
• Emails now deliver more actionable advice in the body – no click required
• New subscriber signups are automatically added to the list
• LawBase now has full access to its own email data and audience

‘Thoughtful approach to content and design’

“I’m so proud of how our newsletter has evolved – it’s concise, easy to navigate and full of valuable insights that help our readers stay on top of the ever-changing legal landscape. Thanks to Eliza’s thoughtful approach to content and design, we’ve created a resource that’s genuinely useful, not overwhelming. The new format lets busy business owners find the information they need in minutes. It’s been fantastic to see our open rates and engagement improve as a result.”
– Catherine Higgins, LawBase

The highlights

• Revamped monthly newsletter with stronger structure and voice
• Email list management migrated and automated
• Focus shifted to delivering practical advice, not just clicks
• Strong engagement uplift across open and click rates
• Ongoing monthly content and design support