Supercharge your small business website to convert readers into customers
Is your website letting you down?
Or are you hamstrung with a blank page? Unsure of what to say, how to say it and where to put it all?
Your website is your digital storefront. Make it shine with strong branding, messaging made for your ideal customers and high-quality visuals.
UX copywriting is the new kind of copywriting that combines the sales-focused conversion copywriting of the past with newer user-focused writing. It’s copy that’s written to sell your product or service, but tailored to the needs and desires of your ideal customer.
It’s a win-win for both readers and businesses, perfectly aligning your goals with theirs.
When writing UX copy, I consider factors such as:
- Your business: What you need the website, sales page or email to do for your business
- User experience: Your target customer and what they want
- SEO: How to optimise the copy for search engines
Site structure: What words you need, and where to have them - Conversions: How to usher your visitors through your sales journey
A website focused on a great user experience is perfect for small businesses who want to pack a punch with their online shopfront.
